American Society for the Prevention of Cruelty to Animals
- Environment and animals
- New York, New York
- EIN 13-1623829
- Tax-exempt since 1921
- Firms paid
- 16
- Fees reported, 2018–2024
- $121.7M
- Fees reported in 2024
- $26.7M
- Most Recent Reported Revenue
- $446.1M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$26,731,223 to 6 fundraisers · $11,560,340 in professional fundraising fees on the return
| Fundraiser | Filed as | Fee |
|---|---|---|
| Ascenta Group IncDirect responseDirect marketing | Direct marketing | $15,728,953 |
| Knewsales Group Inc.Direct marketing | Direct marketing | $3,861,008 |
| 3Sixty Fundraising LLCDirect marketing | Direct marketing | $3,775,105 |
| New Canvassing Experience IncDirect marketing | Direct marketing | $1,746,639 |
| S D A TeleservicesTelemarketing | Telemarketing | $1,223,760 |
| Britevox IncDirect responseDirect marketing | Direct marketing | $395,758 |
Also among its largest contractors in 2024
From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.
- Eaglecom, Inc.Direct responseDonor acquisition/media placement$33,803,197
- Ascenta Group IncDirect responseDonor engagement$15,728,953
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| Ascenta Group IncDirect response | 2019–2024 · 5 years | $67,236,287 |
| Knewsales Group Inc. | 2018–2024 · 6 years | $14,777,349 |
| New Canvassing Experience Inc | 2018–2024 · 6 years | $12,465,828 |
| Appco Group | 2018 | $7,550,866 |
| S D A Teleservices | 2018–2024 · 6 years | $6,250,787 |
| 3sixty | 2022–2023 · 2 years | $4,671,735 |
| 3Sixty Fundraising LLC | 2024 | $3,775,105 |
| Dialogue Direct Inc | 2018 | $2,360,398 |
| Donor Services GroupDirect response | 2018–2020 · 3 years | $2,224,129 |
| Britevox IncDirect response | 2024 | $395,758 |
Listed as a client by:
Per firm websites
- Britevox IncDirect response
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2024 | $446.1M | $394.6M | $79.6M | $11.6M |
| 2023 | $379.3M | $338.2M | $70.2M | $11.9M |
| 2022 | $376.4M | $338.6M | $66.0M | $9.3M |
| 2020 | $324.8M | $287.2M | $55.1M | $2.5M |
| 2019 | $279.0M | $254.2M | $48.1M | $7.5M |
| 2018 | $267.7M | $243.1M | $51.6M | $2.0M |
Fees are what American Society for the Prevention of Cruelty to Animals reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.