P4L dba Lemonade Day

Human services
Houston, Texas
EIN 20-4235269
Tax-exempt since 2014

Firms paid: 1
Fees reported, 2018–2021: $333K
Fees reported in 2021: $63K
Most Recent Reported Revenue: $1.9M

Fundraising fees by year

Per Form 990 Schedule G

Firms paid in 2021

$63,150 to 1 fundraiser · $63,150 in professional fundraising fees on the return

Fundraisers P4L dba Lemonade Day paid in 2021, from Form 990 Schedule G
Fundraiser	Filed as	Fee
Ellen CokinosFull-service fundraisingAssist with Capital Campaign	Assist with Capital Campaign	$63,150

Also among its largest contractors in 2021

From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.

Ellen CokinosFull-service fundraisingFundraising and Mgmt Consulting$164,000

All firms paid

Fundraisers P4L dba Lemonade Day reported paying, all years
Fundraiser	Years	Total fees
Ellen CokinosFull-service fundraising	2018–2021 · 4 years	$333,150

Form 990 Snapshot

P4L dba Lemonade Day's Form 990 figures by year
Tax year	Revenue	Contributions	Fundraising expenses	Professional fundraising fees
2024	$1.9M	$1.4M	$390K	—
2023	$1.9M	$1.6M	$296K	—
2022	$1.2M	$1.2M	$135K	—
2021	$1.5M	$1.1M	$277K	$63K
2020	$1.4M	$1.2M	$195K	$120K
2019	$1.6M	$1.1M	$245K	$120K
2018	$1.2M	$501K	$153K	$30K
2017	$942K	$244K	$52K	$0K

Fees are what P4L dba Lemonade Day reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.