Santa Cruz SPCA and Humane Society

Santa Cruz, California
EIN 94-6171565

Firms paid: 5
Fees reported, 2017–2024: $634K
Fees reported in 2024: $91K
Most Recent Reported Revenue: $1.5M

Fundraising fees by year

Per Form 990 Schedule G

Firms paid in 2024

$90,512 to 1 fundraiser

Fundraisers Santa Cruz SPCA and Humane Society paid in 2024, from Form 990 Schedule G
Fundraiser	Filed as	Fee
RKD GroupDirect Mailer	Direct Mailer	$90,512

All firms paid

Fundraisers Santa Cruz SPCA and Humane Society reported paying, all years
Fundraiser	Years	Total fees
RKD GroupDirect response	2019–2021 · 3 years	$238,965
Alpha Dog Mktg	2017–2018 · 2 years	$164,594
Sarah Scott	2017–2020 · 4 years	$108,240
RKD Group	2024	$90,512
Susan M Carsen	2017	$31,808

Form 990 Snapshot

Santa Cruz SPCA and Humane Society's Form 990 figures by year
Tax year	Revenue	Contributions	Fundraising expenses	Professional fundraising fees
2022	$1.5M	$1.2M	$330K	$95K
2021	$1.3M	$997K	$293K	$72K
2020	$4.5M	$4.3M	$362K	$110K
2019	$1.7M	$1.5M	$295K	$145K
2018	$2.3M	$1.7M	$223K	$93K
2017	$2.0M	$1.6M	$192K	$154K

Fees are what Santa Cruz SPCA and Humane Society reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.