Society for the Prevention of Cruelty to

Reno, Nevada
EIN 88-0386601

Firms paid: 2
Fees reported, 2018–2020: $144K
Fees reported in 2020: $45K
Most Recent Reported Revenue: $4.6M

Fundraising fees by year

Per Form 990 Schedule G

Firms paid in 2020

$45,041 to 2 fundraisers · $45,041 in professional fundraising fees on the return

Fundraisers Society for the Prevention of Cruelty to paid in 2020, from Form 990 Schedule G
Fundraiser	Filed as	Fee
Russ ReidDirect responseDirect Mail Solicitation	Direct Mail Solicitation	$26,894
Newport One, Inc.Direct responseDirect Mail Solicitation	Direct Mail Solicitation	$18,147

All firms paid

Fundraisers Society for the Prevention of Cruelty to reported paying, all years
Fundraiser	Years	Total fees
Russ ReidDirect response	2018–2020 · 3 years	$125,431
Newport One, Inc.Direct response	2020	$18,147

Form 990 Snapshot

Society for the Prevention of Cruelty to's Form 990 figures by year
Tax year	Revenue	Contributions	Fundraising expenses	Professional fundraising fees
2023	$4.6M	$2.4M	$343K	—
2022	$4.7M	$3.9M	$398K	—
2020	$3.1M	$2.4M	$254K	$45K
2019	$3.1M	$2.5M	$269K	$66K
2018	$3.2M	$2.5M	$218K	—

Fees are what Society for the Prevention of Cruelty to reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.