University of Wisconsin Foundation
- Education
- Madison, Wisconsin
- EIN 39-0743975
- Tax-exempt since 1943
- Firms paid
- 8
- Fees reported, 2017–2024
- $4.2M
- Fees reported in 2024
- $2.2M
- Most Recent Reported Revenue
- $490.5M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$2,197,262 to 2 fundraisers
| Fundraiser | Filed as | Fee |
|---|---|---|
| Legends Sales & Marketing LLCFundraising consultant | Fundraising consultant | $2,055,595 |
| Marts & LundyCapital campaignsFundraising consultant | Fundraising consultant | $141,667 |
Also among its largest contractors in 2024
From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.
- Legends Sales & Marketing LLCFundraising services$2,152,540
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| Legends Sales & Marketing LLC | 2024 | $2,055,595 |
| 160over90 Inc | 2017–2019 · 3 years | $1,403,324 |
| Plus Delta PartnersMajor gifts | 2017–2018 · 2 years | $240,187 |
| Marts & LundyCapital campaigns | 2024 | $141,667 |
| Encoura LLC | 2017 | $136,241 |
| Excalibur Enterprises LLC | 2020 | $86,060 |
| Mary Stitt Inc. | 2021–2022 · 2 years | $60,000 |
| Borns GroupVDMAnnual giving | 2020–2021 · 2 years | $51,609 |
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2022 | $490.5M | $351.3M | $36.7M | $30K |
| 2021 | $1.3B | $378.4M | $32.6M | $55K |
| 2020 | $739.0M | $383.7M | $27.6M | $113K |
| 2019 | $528.9M | $303.4M | $33.9M | $462K |
| 2018 | $563.6M | $340.9M | $27.5M | $488K |
| 2017 | $476.1M | $312.1M | $25.7M | $701K |
Fees are what University of Wisconsin Foundation reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.