American Cancer Society Inc.
- Health
- Atlanta, Georgia
- EIN 13-1788491
- Tax-exempt since 1942
- Firms paid
- 22
- Fees reported, 2018–2024
- $64.4M
- Fees reported in 2024
- $13.5M
- Most Recent Reported Revenue
- $136.8M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$13,498,580 to 18 fundraisers · $2,926,314 in professional fundraising fees on the return
| Fundraiser | Filed as | Fee |
|---|---|---|
| MerkleDirect Mail | Direct Mail | $2,516,179 |
| CCS ConsultingCapital campaignsFundraising Counsel | Fundraising Counsel | $2,059,627 |
| Digital Media Solutions, LLCDirect Marketing | Direct Marketing | $1,654,845 |
| GivePanel IncFundraising Platform | Fundraising Platform | $1,338,351 |
| Resource OneDirect responseDirect Mail | Direct Mail | $1,222,165 |
| CCS ConsultingCapital campaignsFundraising Counsel | Fundraising Counsel | $973,126 |
| M&R StrategicDirect responseFundraising Counsel | Fundraising Counsel | $815,712 |
| GivePanel IncFundraising Platform | Fundraising Platform | $626,634 |
| Resource OneDirect responseDirect Mail | Direct Mail | $617,280 |
| Advanced Remarketing Services, Inc.Auto Donations | Auto Donations | $610,387 |
| Caswell Zachry Grizzard LLCPlanned givingPlanned Giving Strategy | Planned Giving Strategy | $347,500 |
| MerkleDirect Mail | Direct Mail | $316,216 |
| Advanced Remarketing Services, Inc.Auto Donations | Auto Donations | $194,228 |
| Digital Media Solutions, LLCDirect Marketing | Direct Marketing | $84,930 |
| Caswell Zachry Grizzard LLCPlanned givingPlanned Giving Strategy | Planned Giving Strategy | $82,500 |
| M&R StrategicDirect responseFundraising Counsel | Fundraising Counsel | $18,400 |
| Do Good Better ConsultingFull-service fundraisingFundraising Strategy | Fundraising Strategy | $10,500 |
| PMX Agency LLCDirect Mail | Direct Mail | $10,000 |
Also among its largest contractors in 2024
From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.
- CCS ConsultingCapital campaignsConsulting and professional fundraising$4,704,835
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| Merkle | 2018–2024 · 3 years | $15,445,857 |
| Merkle Group, Inc. | 2019–2022 · 3 years | $15,405,711 |
| CCS ConsultingCapital campaigns | 2022–2024 · 3 years | $6,626,951 |
| Digital Media Solutions, LLC | 2022–2024 · 3 years | $5,149,835 |
| Caswell Zachry Grizzard LLCPlanned giving | 2018–2024 · 6 years | $4,318,050 |
| PMX Agency LLC | 2018–2024 · 5 years | $4,231,429 |
| GoodUnited, Inc. | 2022–2023 · 2 years | $2,746,942 |
| M&R StrategicDirect response | 2018–2024 · 5 years | $2,411,271 |
| GivePanel Inc | 2024 | $1,964,985 |
| Resource OneDirect response | 2024 | $1,839,445 |
| Advanced Remarketing Services, Inc. | 2019–2024 · 3 years | $1,517,814 |
| Veritus GroupMajor gifts | 2019–2023 · 4 years | $1,015,188 |
| Social Capital PartnershipsDirect response | 2018–2022 · 2 years | $479,181 |
| Advanced Remarketing Svcs | 2023 | $318,425 |
| Dini SpherisCapital campaigns | 2018–2019 · 2 years | $269,552 |
| Charity Dynamics LLCDirect response | 2018–2020 · 3 years | $233,718 |
| Advanced Remarketing Service | 2022 | $193,365 |
| Golf Tournament Association | 2019–2020 · 2 years | $66,278 |
| PursuantDirect response | 2022 | $50,000 |
| The Long Tail Agency LLC | 2022 | $50,000 |
| James P Lyddy | 2018 | $29,677 |
| Do Good Better ConsultingFull-service fundraising | 2024 | $10,500 |
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2024 | $136.8M | $123.7M | $30.2M | $2.9M |
| 2023 | $656.8M | $642.8M | $124.0M | $10.8M |
| 2022 | $674.5M | $657.6M | $100.1M | $6.6M |
| 2020 | $576.3M | $533.3M | $101.4M | $5.5M |
| 2019 | $720.1M | $683.5M | $136.8M | $13.8M |
| 2018 | $769.9M | $713.3M | $138.7M | $11.6M |
Fees are what American Cancer Society Inc. reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.