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Pursuant

Also known as Allegiance Dba Membership Advisors, Allegiance Funding LLC, Allegiance Fundraising, LLC and 14 more

  • Direct response
  • 50+ staff
  • Fairfax, Virginia
  • Founded 1978
426 clients on Form 990Giving Institute member

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About

Allegiance Creative Group, LLC, based in Fairfax, VA, is a fundraising and marketing agency now unified with Pursuant, GivingDNA, and Beaconfire RED under the AGP brand, providing direct mail, digital fundraising, donor acquisition/retention, data/analytics, and mid-level and major donor program services to nonprofits.

Named clients

Clients on record
165
140 on Form 990
990 fees reported
$99.5M
across 276 engagements
Typical fee
$167K
largest $9.3M
Years on record
2017–2025
from 990 filings
Clients of Pursuant. Select a column heading to sort.
Source
Lambda Legal Defense & Education FundNew York, NYFundraising consultantForm 990 VII-B · 2025$1,037,392
NAMI NationalArlington, VADirect Mail MarketingForm 990 VII-B · 2025$2,636,714
AIDS Vaccine Advocacy Coalition Inc.New York, NYWebsite design servicesForm 990 VII-B · 2024$128,901
Alabama Education Television FoundationBirmingham, ALDirect mail servicesForm 990 VII-B · 2024$109,351
Alamo Public Telecommunications CouncilSan Antonio, TXDirect mailForm 990 · 2024$52,069
Alliance for Safety and JusticeOakland, CAFundraisingForm 990 VII-B · 2024$1,285,000
America's VetdogsSmithtown, NYDirect mail consultantForm 990 · 2024$22,500
American Kidney Fund Inc.Rockville, MDAdvertisingForm 990 VII-B · 2024$394,992
APT FoundationBirmingham, ALDirect Mail ServicesForm 990 VII-B · 2024$501,692
Cascade Public MediaSeattle, WAPrinting and mailingForm 990 · 2024$965,786

Key staff

  • Debbie Merlino

    EVP, Client Relationships

  • Laura Hinrichsen

    SVP, Integrated Media Solutions

  • Stephanie Drahan

    VP, Account Management

Where they work

  • Headquarters
  • Clients, fewer to more
Headquarters
Fairfax, Virginia
Registered as a fundraising consultant in
North Carolina, North Dakota, District of Columbia, California, Pennsylvania

Memberships

  • Giving Institute
  • Nonprofit Alliance
  • ADRFCO

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