Make-a-Wish Foundation of America
- Phoenix, Arizona
- EIN 86-0481941
- Firms paid
- 32
- Fees reported, 2017–2024
- $42.8M
- Fees reported in 2024
- $3.4M
- Most Recent Reported Revenue
- $131.0M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$3,435,170 to 7 fundraisers
| Fundraiser | Filed as | Fee |
|---|---|---|
| Thompson, Habib, and Denison, Inc.Consulting activities | Consulting activities | $1,877,746 |
| MissionwiredConsulting activities | Consulting activities | $1,124,503 |
| The Stelter CompanyPlanned givingConsulting activities | Consulting activities | $177,183 |
| K2d Strategies, LLCDirect responseConsulting activities | Consulting activities | $111,000 |
| Player 2 Studios Inc.Consulting activities | Consulting activities | $98,650 |
| GoodUnited, Inc.Consulting activities | Consulting activities | $25,700 |
| InfocisionConsulting activities | Consulting activities | $20,388 |
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| One & All IncDirect response | 2019–2021 · 3 years | $13,938,170 |
| Thompson Habib Denison In LLCDirect response | 2017–2023 · 6 years | $11,555,078 |
| True North | 2017–2019 · 3 years | $6,297,127 |
| Missionwired | 2022–2024 · 3 years | $4,637,666 |
| Thompson, Habib, and Denison, Inc. | 2024 | $1,877,746 |
| Aperio PhilanthropyMajor gifts | 2019–2022 · 4 years | $697,298 |
| K2d Strategies, LLCDirect response | 2021–2024 · 4 years | $642,775 |
| Moore Response Management Group | 2020–2021 · 2 years | $561,396 |
| Paradysz Pmx Agency | 2018 | $358,912 |
| CCS ConsultingCapital campaigns | 2017 | $293,692 |
| Player 2 Studios Inc. | 2023–2024 · 2 years | $186,675 |
| Integrall LLCDirect response | 2021 | $184,000 |
| PMX Agency LLC | 2017 | $178,331 |
| The Stelter CompanyPlanned giving | 2024 | $177,183 |
| GoodUnited, Inc. | 2022–2024 · 3 years | $177,035 |
| America's Charities | 2017–2019 · 3 years | $130,245 |
| Harris Insights | 2019 | $120,060 |
| Marts & LundyCapital campaigns | 2021 | $113,186 |
| Tbwachiatday | 2018 | $110,000 |
| Social Capital PartnershipsDirect response | 2020 | $91,500 |
| Infocision | 2022–2024 · 3 years | $80,214 |
| Email Aptitude | 2017 | $66,000 |
| PursuantDirect response | 2020 | $54,500 |
| Iheart Media | 2020 | $43,051 |
| Project Mockingbird LLC | 2018–2019 · 2 years | $35,600 |
| Message Digital LLC | 2023 | $33,200 |
| AMPLIFIED NONPROFIT CONSULTING LLCAnnual giving | 2022 | $32,500 |
| Acd Direct | 2020 | $29,035 |
| Blue Sky Eto | 2020 | $26,631 |
| Commit Agency | 2020 | $18,000 |
| Iwave Informational Systems | 2020 | $12,987 |
| Mobile Accord Inc. | 2017 | $5,568 |
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2023 | $131.0M | $100.5M | $22.4M | $5.4M |
| 2022 | $135.3M | $107.0M | $27.0M | $6.8M |
| 2021 | $128.6M | $100.5M | $23.9M | $7.4M |
| 2020 | $113.7M | $91.1M | $17.9M | $7.6M |
| 2019 | $105.6M | $82.7M | $16.6M | $4.8M |
| 2018 | $104.7M | $86.4M | $13.8M | $3.5M |
| 2017 | $96.9M | $82.7M | $12.8M | $3.1M |
Fees are what Make-a-Wish Foundation of America reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.