National Wildlife Federation
- Environment and animals
- Reston, Virginia
- EIN 53-0204616
- Tax-exempt since 1943
- Firms paid
- 11
- Fees reported, 2017–2024
- $2.6M
- Fees reported in 2024
- $198K
- Most Recent Reported Revenue
- $156.4M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$198,410 to 2 fundraisers
| Fundraiser | Filed as | Fee |
|---|---|---|
| Resource OneDirect responseStrategic consulting | Strategic consulting | $180,000 |
| Telefund IncMemberships, public ed, fundraising, and grassroots organizi | Memberships, public ed, fundraising, and grassroots organizi | $18,410 |
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| Amergent incDirect response | 2017–2022 · 6 years | $1,137,251 |
| Innovairre StudiosDirect response | 2018–2019 · 2 years | $559,041 |
| Resource OneDirect response | 2023–2024 · 2 years | $351,000 |
| Donor Services GroupDirect response | 2017–2019 · 3 years | $276,106 |
| Telefund | 2019–2022 · 4 years | $161,896 |
| The Heritage CoDirect response | 2018–2019 · 2 years | $70,961 |
| Brickmill | 2017 | $41,624 |
| Telefund Inc | 2024 | $18,410 |
| Mds Communications | 2019 | $15,876 |
| Telefund Inc. | 2023 | $13,655 |
Listed as a client by:
Per firm websites
- Amergent incDirect response
- Innovairre StudiosDirect response
- Rising Tide Direct, LLCDirect response
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2023 | $156.4M | $132.0M | $8.2M | $185K |
| 2022 | $117.9M | $102.1M | $9.3M | $190K |
| 2021 | $112.8M | $92.3M | $8.4M | $217K |
| 2020 | $114.1M | $93.0M | $8.2M | $240K |
| 2019 | $82.5M | $65.8M | $8.8M | $451K |
| 2018 | $94.4M | $78.7M | $8.5M | $750K |
| 2017 | $83.9M | $67.5M | $7.8M | $413K |
Fees are what National Wildlife Federation reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.