Penny Appeal USA Inc.

International
Alexandria, Virginia
EIN 47-5165837
Tax-exempt since 2016

Firms paid: 5
Fees reported, 2021–2024: $125K
Fees reported in 2024: $42K
Most Recent Reported Revenue: $7.2M

Fundraising fees by year

Per Form 990 Schedule G

Firms paid in 2024

$42,150 to 3 fundraisers · $51,470 in professional fundraising fees on the return

Fundraisers Penny Appeal USA Inc. paid in 2024, from Form 990 Schedule G
Fundraiser	Filed as	Fee
Ahmed BillooFundraising advisory services	Fundraising advisory services	$22,150
Arsalan IftikharFundraising advisory services	Fundraising advisory services	$15,000
Khalid LatifFundraising advisory services	Fundraising advisory services	$5,000

All firms paid

Fundraisers Penny Appeal USA Inc. reported paying, all years
Fundraiser	Years	Total fees
Arsalan Iftikhar	2022–2024 · 3 years	$49,500
Idigimedia	2023	$33,553
Ahmed Billoo	2024	$22,150
CCS ConsultingCapital campaigns	2021	$15,000
Khalid Latif	2024	$5,000

Form 990 Snapshot

Penny Appeal USA Inc.'s Form 990 figures by year
Tax year	Revenue	Contributions	Fundraising expenses	Professional fundraising fees
2024	$7.2M	$7.2M	$1.6M	$51K
2023	$10.9M	$11.1M	$1.9M	$67K
2022	$7.2M	$7.6M	$1.6M	$19K
2021	$8.9M	$9.1M	$1.6M	$17K
2020	$9.0M	$9.0M	$1.5M	$15K
2019	$6.1M	$6.4M	$1.3M	$42K
2018	$2.8M	$3.1M	$645K	—

Fees are what Penny Appeal USA Inc. reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.