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People for the American Way

  • Washington, District of Columbia
  • EIN 52-1366721
  • Tax-exempt since 1984
Firms paid
19
Fees reported, 2018–2024
$3.2M
Fees reported in 2024
$399K
Most Recent Reported Revenue
$6.3M

Fundraising fees by year

Per Form 990 Schedule G

Firms paid in 2024

$399,131 to 2 fundraisers

Fundraisers People for the American Way paid in 2024, from Form 990 Schedule G
FundraiserFee
O'Brien Garrett, Inc.Direct mail consultant$341,119
Fresh Eyes Digital, Inc.Fundraising consultant$58,012

Also among its largest contractors in 2024

From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.

  • RWT Production LLCDirect mail production services$524,538
  • Obrien-GarrettDirect mail consultant$373,584

All firms paid

Fundraisers People for the American Way reported paying, all years
FundraiserYearsTotal fees
Omp, Inc.Direct response2020–2023 · 4 years$1,078,909
Chapman Cubine et alDirect response2018–2020 · 3 years$1,048,340
O'Brien Garrett, Inc.2024$341,119
Telefund Inc.2018–2019 · 2 years$183,441
GSI2018–2019 · 2 years$176,288
Donor Services GroupDirect response2019$82,799
M&R StrategicDirect response2018–2023 · 2 years$72,478
Your Voice Media Inc2018$61,402
Fresh Eyes Digital, Inc.2024$58,012
Impact Communications IncDirect response2021–2022 · 2 years$34,775
Grassroots Team LLC2021–2022 · 2 years$22,210
Fresh Eyes DigitalDirect response2023$19,050
Bonner Group Inc.2018$9,131

Form 990 Snapshot

People for the American Way's Form 990 figures by year
Tax yearRevenueProfessional fundraising fees
2023$6.3M—
2022$6.5M—
2021$9.4M—
2020$11.6M—
2019$6.4M—
2018$7.1M$308K

Fees are what People for the American Way reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.