National Geographic Society
- Education
- Washington, District of Columbia
- EIN 53-0193519
- Tax-exempt since 1938
- Firms paid
- 22
- Fees reported, 2018–2025
- $21.8M
- Fees reported in 2025
- $1.7M
- Most Recent Reported Revenue
- $209.3M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2025
$1,739,313 to 7 fundraisers
| Fundraiser | Filed as | Fee |
|---|---|---|
| InfogroupFundraising consultant | Fundraising consultant | $695,181 |
| Digilant IncFundraising consultant | Fundraising consultant | $465,974 |
| CCS ConsultingCapital campaignsFundraising consultant | Fundraising consultant | $360,745 |
| Brenna Holmes Advisory Consulting LLCFundraising consultant | Fundraising consultant | $97,600 |
| SJ Allen LLCCRM implementationFundraising consultant | Fundraising consultant | $74,363 |
| Next Chapter Creative LLCFundraising consultant | Fundraising consultant | $25,900 |
| Steven YenzerFundraising consultant | Fundraising consultant | $19,550 |
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| HBP Marketing LLC | 2023–2024 · 2 years | $8,023,920 |
| M&R StrategicDirect response | 2018–2021 · 4 years | $2,792,331 |
| Avalon Consulting GroupDirect response | 2018–2022 · 5 years | $2,193,603 |
| CCS ConsultingCapital campaigns | 2021–2025 · 5 years | $2,173,949 |
| Infogroup | 2023–2025 · 3 years | $1,639,225 |
| HBP Inc | 2022 | $1,565,332 |
| The Production ManagmentDirect response | 2022–2023 · 2 years | $1,316,651 |
| Lake Group Media Inc. | 2018–2023 · 6 years | $637,767 |
| Digilant Inc | 2023–2025 · 3 years | $549,042 |
| Impact Communications IncDirect response | 2018–2021 · 4 years | $302,005 |
| S D A Teleservices | 2018–2020 · 3 years | $222,935 |
| SJ Allen LLCCRM implementation | 2023–2025 · 3 years | $150,463 |
| Brenna Holmes Advisory Consulting LLC | 2025 | $97,600 |
| DCG One | 2023 | $38,100 |
| SD&A | 2024 | $34,405 |
| Next Chapter Creative LLC | 2025 | $25,900 |
| Steven Yenzer | 2025 | $19,550 |
| BWF (Bentz Whaley Flessner)Capital campaigns | 2018 | $7,313 |
| Endowed Development ServicesPlanned giving | 2020 | $5,085 |
Listed as a client by:
Per firm websites
- CCS ConsultingCapital campaigns
- CarterCapital campaigns
- SJ Allen LLCCRM implementation
- GARDNER MILLS GROUPFull-service fundraising
- HAZEN INCMajor gifts
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2024 | $209.3M | $87.9M | $9.9M | $5.1M |
| 2023 | $232.0M | $91.2M | $9.1M | $5.5M |
| 2022 | $157.6M | $75.0M | $7.9M | $4.1M |
| 2021 | $203.9M | $52.3M | $5.5M | $1.6M |
| 2020 | $70.5M | $20.4M | $5.7M | $1.2M |
| 2019 | $104.7M | $33.5M | $5.5M | $1.2M |
| 2018 | $130.7M | $30.7M | $5.7M | $1.4M |
Fees are what National Geographic Society reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.