World Wildlife Fund Inc.
- Environment and animals
- Washington, District of Columbia
- EIN 52-1693387
- Tax-exempt since 1991
- Firms paid
- 30
- Fees reported, 2017–2024
- $14.8M
- Fees reported in 2024
- $2.3M
- Most Recent Reported Revenue
- $374.8M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$2,263,029 to 8 fundraisers
| Fundraiser | Filed as | Fee |
|---|---|---|
| New Canvassing Experience IncFace to face | Face to face | $660,000 |
| Give BridgeFace to face | Face to face | $500,000 |
| M&R StrategicDirect responseFundraising counsel | Fundraising counsel | $434,439 |
| Interactive Global ConsultancyFace to face | Face to face | $377,000 |
| Assembly GlobalFundraising counsel | Fundraising counsel | $127,071 |
| Impact Communications IncDirect responseTele-fundraising | Tele-fundraising | $66,500 |
| Newport One, Inc.Direct responseFundraising counsel | Fundraising counsel | $60,579 |
| InfocisionFundraising counsel | Fundraising counsel | $37,440 |
Also among its largest contractors in 2024
From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.
- The Stelter CompanyPlanned giving marketing for nonprofits$882,178
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| Give Bridge | 2019–2024 · 5 years | $5,271,000 |
| Dialogue Direct Inc | 2017–2021 · 4 years | $4,163,815 |
| PMX | 2017–2019 · 3 years | $1,131,190 |
| M&R StrategicDirect response | 2020–2024 · 2 years | $885,888 |
| Assembly Global (Formally Pmx) | 2022–2023 · 2 years | $836,172 |
| New Canvassing Experience Inc | 2024 | $660,000 |
| PMX Agency LLC | 2020 | $426,641 |
| Interactive Global Consultancy | 2024 | $377,000 |
| Gift Strategies LLCPlanned giving | 2017–2018 · 2 years | $273,115 |
| Assembly Global (Formaly Pmx) | 2021 | $236,031 |
| Public Interest Communica | 2017–2018 · 2 years | $142,928 |
| Assembly Global | 2024 | $127,071 |
| Infocision(Imc) | 2022–2023 · 2 years | $83,997 |
| Impact Communications IncDirect response | 2024 | $66,500 |
| Newport One, Inc.Direct response | 2024 | $60,579 |
| Infocision | 2024 | $37,440 |
| GIG | 2023 | $27,240 |
| Robert F. Sharpe and Company, Inc.Planned giving | 2017 | $22,274 |
| Eventage | 2021 | $15,000 |
Listed as a client by:
Per firm websites
- Eaglecom, Inc.Direct response
- Impact Communications IncDirect response
- Catapult FundraisingCapital campaigns
- Innovairre StudiosDirect response
- Daniller CompanyAnnual giving
- Brandt AssociatesCapital campaigns
- Rising Tide Direct, LLCDirect response
- M&R StrategicDirect response
- GARDNER MILLS GROUPFull-service fundraising
- JO MILES DIGITAL LLCDirect response
- TAYLOR COLLECTIVE SOLUTIONS LLCFull-service fundraising
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2023 | $374.8M | $355.2M | $42.8M | $2.4M |
| 2022 | $372.8M | $355.2M | $43.3M | $2.2M |
| 2021 | $381.6M | $353.8M | $49.4M | $2.7M |
| 2020 | $408.3M | $391.9M | $41.8M | $2.1M |
| 2019 | $286.4M | $271.3M | $40.0M | $2.9M |
| 2018 | $249.9M | $230.3M | $39.5M | $2.3M |
| 2017 | $256.8M | $242.7M | $36.9M | $1.3M |
Fees are what World Wildlife Fund Inc. reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.