National Rifle Association of America
- Civic and community
- Fairfax, Virginia
- EIN 53-0116130
- Tax-exempt since 1944
- Firms paid
- 17
- Fees reported, 2018–2024
- $45.3M
- Fees reported in 2024
- $10.3M
- Most Recent Reported Revenue
- $173.8M
Fundraising fees by year
Per Form 990 Schedule G
Firms paid in 2024
$10,284,592 to 8 fundraisers · $10,284,792 in professional fundraising fees on the return
| Fundraiser | Filed as | Fee |
|---|---|---|
| PursuantDirect responseFundraising consultant | Fundraising consultant | $8,450,000 |
| InfocisionPaid solicitor | Paid solicitor | $1,252,879 |
| MDS Communications CORPPaid solicitor | Paid solicitor | $346,007 |
| Red Spark Strategies LLCPaid solicitor | Paid solicitor | $143,256 |
| Robert F. Sharpe and Company, Inc.Planned givingFundraising consultant | Fundraising consultant | $55,000 |
| Allegiency LLCFundraising consultant | Fundraising consultant | $17,525 |
| Media Cars 500 LLCFundraising consultant | Fundraising consultant | $14,925 |
| The McIntosh CompanyMajor giftsFundraising consultant | Fundraising consultant | $5,000 |
Also among its largest contractors in 2024
From Part VII-B of the return, which lists its five best-paid contractors of any kind paid over $100,000. These can repeat the lines above.
- Membership Advisors Fundraising LLCMembership consulting$8,620,000
All firms paid
| Fundraiser | Years | Total fees |
|---|---|---|
| PursuantDirect response | 2018–2024 · 6 years | $22,896,000 |
| Infocision | 2018–2024 · 6 years | $17,842,692 |
| Mckenna & Associates | 2018–2020 · 3 years | $1,151,069 |
| 501c Solutions | 2018–2019 · 2 years | $936,000 |
| Robert F. Sharpe and Company, Inc.Planned giving | 2018–2024 · 2 years | $535,000 |
| Red Spark Strategies LLC | 2022–2024 · 3 years | $506,262 |
| Hws Consulting | 2018 | $360,000 |
| MDS Communications CORP | 2024 | $346,007 |
| Commonwealth Group Partners | 2018–2023 · 5 years | $295,111 |
| Key & Associates | 2018–2020 · 3 years | $216,000 |
| The McIntosh CompanyMajor gifts | 2020–2024 · 4 years | $146,868 |
| Media Cars 500 LLC | 2023–2024 · 2 years | $76,647 |
| Allegiency LLC | 2024 | $17,525 |
| Jennifer L Krempin Bridgeman | 2022 | $11,450 |
| Keever & Company LLC | 2022 | $6,580 |
Form 990 Snapshot
| Tax year | Revenue | Contributions | Fundraising expenses | Professional fundraising fees |
|---|---|---|---|---|
| 2024 | $173.8M | $70.3M | $26.5M | $10.3M |
| 2023 | $175.7M | $61.8M | $30.9M | $12.3M |
| 2022 | $211.3M | $71.8M | $32.4M | $5.4M |
| 2020 | $282.0M | $105.0M | $26.7M | $4.3M |
| 2019 | $291.2M | $109.4M | $45.4M | $5.3M |
| 2018 | $352.6M | $108.6M | $48.1M | $7.8M |
Fees are what National Rifle Association of America reported on IRS Form 990. Nonprofits list only fundraisers paid $5,000 or more, and many book consultants under other expenses, so a nonprofit can have worked with firms that don't appear here. Last checked 2026-11-14.